How will we track progress ?
Our approach will be simple and straight forward !!
For 2005, we intend to focus on a reduction in the emissions from cars and air traffic and also emissions that result from household energy usage.
These are three areas where we think, collectively, we can make a substantial reduction in the emission of greenhouse gases. These are also areas where we, as consumers, have a direct influence.
For those "Signatures" that sign up for the MY-KYOTO project, we will ask them to complete a short questionaire every three months outlining the reductions in fuel and energy usage that their household has achieved. (see on line form) . We will then use this data to calculate an estimated, overall reduction in CO2 emissions as a result of the MY-KYOTO project.
We will also use this data to generate press releases that can influence other households, and maybe even other countries, to get on board.
Is this a somewhat simplistic approach ?
The honest answer... probably yes! but we think this is the best approach and will enable consumers to easily appreciate the influence they hold over world issues such as climate change.
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